Our Mission : Help Our Partners Build Brands That Fuel Growth

With clarity on who your customers are, what they need, and how you uniquely deliver, we can help you find those customers and build a relationship with them that creates lasting value.

Marketing is more than generating leads.
Building brands is more than designing a logo.

customers icon representing pittsburgh based linc.partners' fractional marketing management Helping small businesses and nonprofits build impactful brands through marketing clarity

We’re Not Consultants

We don’t just advise—we roll up our sleeves to lead and implement. We turn strategy into action, guiding your team every step of the way.

We’re Not An Agency

We don’t sell campaigns. We build the strategy and systems that make them work. We guide your team and outside specialists to execute cohesively.

We’re A Teammate

We embed ourselves in your business, aligning with your goals and culture. We lead from within to ensure your marketing runs smoothly and delivers results.

Managing Partner:
Mark Lancia

Headshot of Mark Lancia : fractional chief marketing officer (FCMO) - a middle-aged man with gray hair, blue eyes, wearing a dark blazer and a checked dress shirt, smiling against a dark background.

Mark brings 25+ years of marketing leadership from global leaders Heinz, Coca-Cola, PPG, and Philips as well as startups and mission based non-profits.

With experience spanning consumer and industrial products, higher education, medical devices, and non-profit, Mark draws on his diverse background to bring a fresh perspective to client partners.

$1+ billion annual revenue growth through insights driven integrated marketing, innovation, and partnerships.

icon of an up arrow representing the growth that fractional marketing leader Mark Lancia has generated in his marketing executive leadership career

Leadership experience in brand, performance, & product marketing, and innovation management.

a compass icon representing fractional marketing executive Mark Lancia's experience in brand marketing, performance marketing, and innovation management
a linkedin logo connecting to the profile of fractional CMO in Pittsburgh - Mark Lancia
Image of a connected network of industry-experienced marketing specialists for small businesses and nonprofits

Our Partner Network:
Sector Experts and Tactical Specialists

We’re connected to a national network of experienced marketing leaders and specialists who’ve worked across just about every industry. We'll bring them in if needed.

We’ll team up with your in-house team and current agencies if you like. And if you need extra expertise to get the job done, we’ll bring in the right people from our trusted network to keep everything moving in sync.

Industry Experienced Partners

From local shops to global brands, and industries from SaaS to healthcare—we’ll engage our network to back you up with proven specialists when you need them.

Execution Specialists

Need help with digital, social, CRM, search, or video? We’ll tap specialists to make sure every campaign connects, reinforces your strategy, and drives results you can see.

FAQs

  • A fractional CMO (Chief Marketing Officer) is a part-time marketing executive who provides strategic leadership without the cost of a full-time hire. They help small businesses and nonprofits build strong brand strategies, lead campaigns, and improve marketing ROI.

  • A fractional CMO acts as a senior leader on your team, guiding strategy and operations. Agencies typically execute tasks. We focus on big-picture planning, managing partners, and ensuring your marketing aligns with business goals.

  • Yes! We specialize in helping nonprofits and small to mid-sized businesses create clear, cost-effective marketing strategies that drive growth and impact.

  • Services may include brand strategy, marketing operations management, campaign planning, team leadership, and vendor oversight. We customize each engagement to your specific needs.

    We also provide marketing AI implementation support with a brand Ai tool customized for your business.

    For more information about our services, click the “Services” link in the navigaton menu.

  • We're based in Pittsburgh, PA but serve clients nationally.

    If desired, we can work hybrid at client offices across Western PA, Ohio (including Cleveland, Columbus), and Buffalo, NY.

  • Absolutely. We often partner with in-house teams or agencies to provide leadership, fill gaps, and ensure marketing execution aligns with strategy.

    If you don’t have the resources internally, we can engage our national network of industry experts and marketing specialists to provide the level of support you need to succeed.

  • If you're struggling to connect marketing efforts to growth, don’t have internal leadership, or need strategic direction without hiring full-time, a fractional CMO may be the perfect fit.

  • Likely yes.

    Managing partner Mark Lancia brings diverse experience across sectors like nonprofit, tech, healthcare, education, and professional services.

    Even if we haven’t worked directly in your niche, our model is built for adaptability. We use a proven, repeatable process to understand your ideal client, develop a compelling message, and define a clear, focused action plan that helps businesses attract, convert, and retain customers.

    Plus, Linc Partners is connected to a national network of vetted marketing specialists with deep expertise in a range of industries and tactics. That means we can quickly assemble the right mix of experience and hands-on support to meet your unique goals.

  • We use AI to enhance, not replace, strategic thinking.

    Through our partnership with Ella Ai — we can create a curated and customized brand Ai engine for your team and train them to make your marketing more strategic, effective, and efficient.

    We leverage AI to accelerate planning, streamline execution, and ensure brand consistency. It helps us move faster and smarter, especially for small teams with big goals.

    But every decision is still guided by human expertise, strategic context, and your organization’s unique voice and objectives.

Ready for clear, cost effective marketing?
Let’s Partner.

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